A Data Explosion Remakes Retailing

Published on 1/7/2011

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From the New York Times:

“Retailing is emerging as a real-world incubator for testing how computer firepower and smart software can be applied to social science — in this case, how variables like household economics and human behavior affect shopping.”

http://www.nytimes.com/2010/01/03/business/03unboxed.html

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